Digital Marketing (4 Months)

UNIT 1:- Digital Marketing Overview

• What is marketing?
• What is Digital Marketing?
• Understanding Marketing Process
• Why Digital Marketing wins over traditional Marketing?
• Understanding Digital Marketing Process
• Increasing Visibility/Visitors/Targeted Traffic

UNIT 2:- Website Planning & Creation (Dynamic & Responsive)

• Understanding Internet and web
• Domain names & domain extensions/Hosting
• Different types of web servers/Websites
• Building website using CMS in Class

UNIT 3:- Email Marketing

• What is email marketing?
• How email works?
• Types of email marketing- Opt-in & bulk emailing
• What is opt-in email marketing?
• Setting up email marketing account
• Best platforms to do opt-in email marketing

UNIT 4:- Digital Promotion( PPC Advertising Google AdWords )

• Google Ad Words/Ad words account structure
• Creating Search Campaigns
• Understanding keywords/Creating ads
• Creating Display Campaign/Optimizing
• Remarketing

UNIT 5:- Google Analytics

• Introduction to Google Analytics-
• How Google analytics works
• What is link tagging/filters & segments
• How to view customized reports
• Monitoring traffic sources
• Taking corrective actions if required

UNIT 6:- Social Media Marketing

• What is Social Media?
• Understanding the existing Social Media paradigms & Pychology
• How social media marketing is different from others
• Forms of Internet marketing
• Facebook marketing
• LinkedIn Marketing
• Twitter Marketing
• Video Marketing

UNIT 7:- Online Display Advertising

• What is Online Advertising?
• Display Advertising/advertising
• What are Payment Modules?
• Companies that provide online advertising solution
• Creating Banner Ads Using Tools

UNIT 8:- E-commerce Marketing

• What is E-commerce?
• Payment Gateways, Merchant Accounts & Logistics for physical goods.
• Integrating Woo commerce and setting up an ecommerce store on WordPress.

UNIT 9:- Mobile Web Marketing

• Understanding Mobile Devices
• Creating mobile website through WordPress
• Use of tools to create mobile Websites
• Use of tools to create mobile app

UNIT 10:- Content Marketing

• What is Content Marketing?
• Objective of content marketing
• Content marketing 7 steps strategy building process
• Ways to monetizing authority Blog
• How to market your content?

UNIT 11:- Online Reputation Management

• What is online reputation management?
• Why online reputation management is need of our
• Understanding ORM scenario
• How to deal with criticism online
• 10 Online reputation management Commandments
• 15 ways to create positive brand image online
• Understanding tools for monitoring online reputation
• Step by step guide to overcome negative online reputation
• Best examples of online reputation management

UNIT 12:- Affiliate Marketing Techniques

• What is affiliate marketing?
• 3 A’s of affiliate marketing
• Live examples of how people are making money as an affiliate
• Getting your started as an affiliate
• Getting you approved as an affiliate from India’s top affiliate agencies
• Trainer shares his secrets of affiliate marketing

UNIT 13:- AdSense and blogging

• What is affiliate marketing?
• What is AdSense?
• How to get approved for AdSense?
• Cool trick to get AdSense approval by Google
• Using your AdSense account interface
• Placing ads on your Blog

UNIT 14:- Search Engine Optimization (SEO)

• What is SEO?
• Introduction to SERP
• What are search engines?
• How search engines work
• Major functions of a search engine
• What are keywords?
• Different types of keywords
• Google keyword planner tool
• Keywords research process
• Understanding keywords mix
• Google Operator : So that you can find anything on the web
• On page optimization
  • What are primary keywords, secondary keywords and tertiary keywords?
  • Keywords optimization
  • Content optimization & planning
  • Understanding your audience for content planning
  • What is the difference between keywords stuffing & keyword placement
  • Internal linking
  • Meta tags creation
  • Creating Webpage in HTML
  • Using google webmasters tool & website verification
  • Sitemap creation & submission in website & webmasters
  • Sitemap creation & submission in website & webmasters
  • How to write a content for article, blog and press release
• Off Page optimization
  • What is Domain Authority?
  • How to increase Domain Authority
  • What are back links?
  • Types of back links
  • What is link building?
  • Types of link building
  • Do’s and Dont’s of link building
  • Link building strategies for your business
  • Easy link acquisition techniques
• Local SEO
  • Google places optimization
  • Classified submissions
  • Using H card
  • Citation
• Top tools for SEO
• Monitoring SEO process
• Preparing SEO reports
• How to create SEO Strategy for your business
• What is link juice?
• Importance of domain and page authority
• Importance of domain and page authority
• What is Google Panda Algorithm?
• What is Google Panda Algorithm?
• What is Google EMD Update?
• How to save your site from Google Panda, Penguin and EMD Update
• How to recover your site from Panda, Penguin and EMD

UNIT 15:- Google Certification

UNIT 16:- Live Projects